Market research
Who your buyers are in Japan, how they search, and who you will be competing with.
Market entry support for Japan
Entering the Japanese market?
Japan rewards companies that adapt — to how people here search, compare and decide. We help overseas companies get that right, from the first piece of research to running campaigns in Japanese.
Challenges
What makes Japan different
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Japanese consumer behavior differs from assumptions
Buyers in Japan research carefully and weigh detailed specifications, reviews and signs of reliability. What persuades customers at home may not carry over.
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Local SEO and platforms require a different approach
People search with different words, in Japanese, on platforms you may not use elsewhere. A translated website rarely ranks on its own.
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Regulatory and cultural barriers
Rules on labeling and advertising, and the expectations of business etiquette, shape what you can say and how you should say it.
What we provide
From research to execution
Localization
Websites, product pages and sales materials rewritten for Japanese readers — not just translated.
Digital marketing execution
Search, content and campaigns run in Japanese, by a team based in Japan.
Why us
A local company you can verify
- Based in Kawasaki, Japan.
- We are a Japanese corporation with our office in Kawasaki, Kanagawa — next to Tokyo.
- Working with TOYOTA, SUBARU, ISUZU, Sojitz.
- Our clients include major Japanese automakers and trading companies.
- CSA STAR certified.
- We hold the Cloud Security Alliance STAR certification.
Planning your entry into Japan?
Company
Who we are
Borderless Marketing is developed and provided by common inc., a company based in Kawasaki, Japan.
- Company
- common inc. (common株式会社)
- Address
- Kosugi Gotenmachi, Nakahara-ku, Kawasaki, Kanagawa, Japan
- Founded
- October 2019
- Certification
- CSA STAR